fashion

Yummy Extensions debuts first NYC location on Grand Street

The Dallas-based hair company opened with a launch party on Sunday

The online industry leader opened its doors at 675 Grand Street.

The online industry leader opened its doors at 675 Grand Street.

Yummy Extensions has built a reputation supplying top-of-the-line hair extensions unmatched in quality, worn by celebrities, and even being featured at the Met Gala this year. Amassing 287k instagram followers and a robust online sales presence, you’d be surprised to hear that before this move you could only find an in-person Yummy Extensions retail store in Dallas, TX.

That’s no longer the case as owner + founder Yummie has taken the leap to a permanent foothold in NYC after numerous pop-ups throughout the city. The store opened at 675 Grand Street on Sunday with a line-out-the-door launch party featuring Growing up Hip Hop star Angela Simmons.

When asked why she chose Grand Street to open her first expansion store and NYC location, Yummie said she felt comfortable in the neighborhood and she loved the space. Yummy Extensions is the 4th new business on Grand Street within the past month to be opened by an experienced entrepreneur, as the neighborhood has emerged as a destination for small business owners looking to expand their reach into Williamsburg.

To find out more about Yummy Extensions, visit their website and follow on Instagram + Twitter.

369 Likes, 22 Comments - Official Yummy Hair Extensions (@yummyextensions) on Instagram: "NY💘Join us on Sunday May 5th for the Grand Opening of the FIRST Yummy Extensions store in #brooklyn..."